Ichi-Matcha originated from the notion of Ichi-go Ichi-e, which is a Japanese idiom that describes a cultural concept of treasuring meeting with people. We want to remind people of cherishing any gathering that they are a part of because each moment is special and unique. And because the fact that many meetings are once-in-a-lifetime and can not be repeated. In Japan, traditional tea ceremonies are prepared to celebrate such events, the host must present matcha to guests as a form of respect and manner. In modern days, people often drink it for many health benefits and have substituted coffee with matcha for a much healthier life style. We hope you would too, as Ichi-Matcha is the highest quality matcha to use for any formal or conventional events.