Inspired by great restaurant coffee. This blend is a medium roast with a full flavor, what a great way to start your day. There’s nothing better than sipping a hot cup of coffee while waiting for your pancakes at your favorite restaurant. Joe has traveled all around to restaurants in search of the best coffee, though came to find that each place had something wonderful and unique. With this inspiration, Joe developed the perfect brew, highlighting all his favorite characteristics of the best restaurant coffees out there. Roast: Medium. Wake Up Joe is Medium Roast, Arabica Beans, From Coffee Lovers in Michigan, employee owned business and Joe is good people.